What are the Best Times to Post on Social Media

It’s hard to assign hard and fast rules to marketing, because there are so many variables in terms of products, services, audience, media, etc.  When it comes to social media, here are some tips we have found that you may be able to use to your advantage.

TrackMaven tracked 17.5 million posts from over 17,000 brands between January and July 2016. The company determined that:

  • Social posts at the close of a work day (in Eastern Time) at the tail of the week performed the best on Twitter, Facebook and Instagram.
  • Pinterest posts get the best traction on Fridays at 1 a.m.
  • LinkedIn posts had the advantage when made midweek at 9 a.m.
  • Retail brands had the most success when posting at 11 a.m. on Friday on Twitter, and at 1 a.m. on Monday on Facebook.

Getting more specific with regards to Social Media channels, we found these tips for optimum posting times as well:

Facebook:
3-4PM on Wednesdays
1-4 on Thursdays and Fridays

Twitter:
12P-3P M-F
5-6P on Wednesdays

LinkedIn
7:30-8:30, noon and 5-6P T-W-Th
10-11 on Tuesdays

As with all things marketing, your mileage may vary, so always ALWAYS track your results and adjust your strategy to concentrate on what’s working well for you!

Social Media Posts Have a Short Lifespan

We've all seen news stories about an ill-advised Tweet that caused major embarrassment to someone or some company, and while it is true that you can't bring it back once it's out there, most social  media posts fade into the background very quickly.

  • Facebook posts look "old" or end up below the first scroll page limit after about 3-5 days.
  • Tweets are old news within an hour (unless they're controversial or go viral)
  • LinkedIn posts are dated once they're over a week old, generally.

For this reason, your social media marketing has to be dynamic and fresh. This puts some pressure on businesses to generate new content and be posting all the time, right?  Well, yes and no.  You should be posting often enough to be relevant, but not so often as to seem noisy and desperate.

As the "lifespan" of content, this can work in your favor - you can recycle old content interspersed with brand new information to keep your social media accounts vibrant.

Why small businesses fail to marketing themselves effectively

Marketing remains a mystery for many small businesses.  Part of this is because marketing is not one of the skill sets that went into the decision to launch the business.  Typically, the entrepreneur has an idea or a skill that is in demand in the community.

Some accounting skills are required to keep track of the money coming in and the money being spent by the business.  But marketing?  To many small business owners, they envision expensive and often ineffective direct mail campaigns that are a pain to design, or display ads in newspapers and the yellow pages.

Here are some common reasons businesses don't market effectively or consistently:

  • They don't know the available tools
  • They don't know how to use the tools
  • They aren't committed to a consistent marketing effort
  • They don't have a marketing strategy
  • They don't have the time to do this stuff 

Larger businesses have someone on the payroll whose sole job is to handle marketing.  A business with less than, say 20 employees is unlikely to be able to justify the expense of a full-time marketing professional.  

But  you can "rent" that expertise - with Nuvola Marketing