It’s hard to assign hard and fast rules to marketing, because there are so many variables in terms of products, services, audience, media, etc. When it comes to social media, here are some tips we have found that you may be able to use to your advantage.
TrackMaven tracked 17.5 million posts from over 17,000 brands between January and July 2016. The company determined that:
- Social posts at the close of a work day (in Eastern Time) at the tail of the week performed the best on Twitter, Facebook and Instagram.
- Pinterest posts get the best traction on Fridays at 1 a.m.
- LinkedIn posts had the advantage when made midweek at 9 a.m.
- Retail brands had the most success when posting at 11 a.m. on Friday on Twitter, and at 1 a.m. on Monday on Facebook.
Getting more specific with regards to Social Media channels, we found these tips for optimum posting times as well:
3-4PM on Wednesdays
1-4 on Thursdays and Fridays
5-6P on Wednesdays
7:30-8:30, noon and 5-6P T-W-Th
10-11 on Tuesdays
As with all things marketing, your mileage may vary, so always ALWAYS track your results and adjust your strategy to concentrate on what’s working well for you!